About & Mission

Loni has been developing looks, trends and dreams for models and celebrities all over the world for 25 years. Clients such as Lenny Kravitz, Charlene von Monaco and Heidi Klum have already trusted her confident style. From VOGUE and HARPERS BAZAR to CHANEL , DIOR , MARC JACOBS and SHISEIDO - the beauty industry relies on its skills. It has been an integral part of the fashion shows in Paris and New York for decades. Loni advises cosmetics groups on product development.

Now it's time to give back. Loni's wish is that everyone can feel as if they were made up by a make-up artist. That's why she developed THE FACE EDITION with her most beautiful looks. Perfect make-up made easy.

Together with her co-founder Dr. Nike Lohmann, she founded the company behind the LONI BAUR brand in January 2021. Nike is responsible for the operational management of LONI Beauty GmbH and takes care of the entrepreneurial part of the brand.

The two met in 2011 when their eldest daughters went to kindergarten and have been close friends ever since - the best basis for a trusting and successful cooperation with many great moments.