Made in Germany
Beautiful before and beautiful afterwards - click on your favorite look
Beautiful inside and out
Loni develops all of her products herself and pays attention to caring and valuable ingredients that ensure great color performance. 25 years of make-up experience are now here for you.
Star make-up artist LONI BAUR
Loni has been developing looks for fashion weeks, stars like Charlène von Monaco, Gigi Hadid or Lenny Kravitz and big brands for 25 years. Now she has packed all her experience into her products and helps you to achieve a great and professional result. Vegan, Clean Beauty and Made in Germany. And with a tutorial via QR code for each product, in which she shares her best tips with you.